The volume of sales you’ll process through your ecommerce website depends on the effectiveness of your checkout. Research shows almost 70% of shoppers who’ve added an item to their online cart abandon the checkout process without completing their order.
As part of conversion rate optimization (CRO) strategy, you want to make the ecommerce checkout process as smooth and friction-free as possible, while still collecting the information you need to process an order.Click here to start selling online now with Shopify
Use these ecommerce checkout optimization tips to recoup lost revenue and improve your store’s conversion rate.
Ecommerce checkout best practices
- Showcase trust signals
- Make the checkout mobile friendly
- Remove additional costs
- Show a checkout process bar
- Allow multiple payment methods
- Autofill their shipping and billing address
- Hide the discount code field
- Use upsells or cross-sells
- Allow guest checkout
- Enable chat support
- Offer 1-click checkout
1. Showcase trust signals
Online shoppers purchase from brands they trust. But your mission to build trust doesn’t end once they’ve added an item to their online shopping cart. Continue proving to potential customers that your ecommerce website can be trusted with sensitive payment information via trust signals.
Trust signals do what they say on the tin: reassure customers your business can be trusted with sensitive information (most importantly, their credit card details).
Examples of trust signals you can use throughout an online checkout include:
- HTTPS certificates
- Customer testimonials
- Influencer endorsements
- Payment processor logos
- Shipping and returns policies
11 Ecommerce Checkout Best Practices: Improve the Checkout Experience and Increase Conversions
