If brands and retailers want to keep up with consumers (and competitors), they have to crush their omnichannel retail experience.
Salsify’s “Consumer Research 2022” report found that consumers across the U.S., Great Britain, Germany, and France now shop regularly across several touch points and channels before finally making purchasing decisions.
This data reinforces that brands and retailers need to offer a consistent, positive, and seamless experience across every customer touch point.
We’ll cover five outstanding omnichannel retail examples from big retailers that are crushing their brand’s omnichannel experience. You can draw from experience and infuse their strategy into your own.
1. Target Boosts Experiences With Reward
Image Source: Target
One of the best omnichannel retailing examples is Target’s integration of its Target Circle and RedCard rewards program.
Target integrates its app, website, and in-store experiences with the Target Circle and RedCard rewards programs to make shopping and redeeming rewards easy for customers — no matter where they shop.
The Target Circle program eliminates the need to cut physical coupons or present a rewards card because it stores all customer information in one location that shoppers can easily access.
It doesn’t matter where Target Circle customers are shopping (e.g., online, in-store, in-app); they can receive rewards, scan coupons, and redeem rewards.
Additionally, the RedCard program is integrated with Target Circle, giving customers extra savings and access to exclusive offers.
Target Circle also keeps track of all account activity, allowing customers to order online, place pick-up orders, or return items in-store or online.
Long gone are the days of tracking down paper receipts to make returns. Target Circle members can simply provide customer service with their Target Circle phone number, and the representative can complete the return.
Customers can also earn a community support vote with every trip to a Target store. These community support votes are influential in Target’s philanthropy efforts. By allowing Target customers to have a voice, the company elevates its omnichannel experience beyond retail.
2. Sephora Drives Engagement With Omnichannel Content