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5 Tips For Optimizing Your Online Store Before The Holidays

5 tips for optimizing your online store before the holidays

Remember, holiday shoppers aren’t only buying gifts for other people. They are also looking to spoil themselves during this time of year! As customers browse your store, make sure they find out about your great subscription offerings. These are the kind of deals that will get customers to return to your store later, and hopefully sign up for an offer that brings in valuable recurring revenue. A few tips for making your subscriptions stand out: 

  • Show off your subscription offers on a header, hero image, landing page, or popup.
  • Use “free shipping” or 10% off with subscription to entice shoppers to spend a little extra to save.
  • Consider your subscription onboarding flow. Get customers filling out a fun survey or answering personalization questions to guide them towards a subscription option.
  • If you offer an enticing subscription deal (save 20% and get free shipping when you subscribe for 6 months etc.) customers might buy the holiday gift they need and treat themselves all in one purchase.

Subscriptions can be more than just a monthly/quarterly mystery box. Your business can offer an abundance of different items to fill that customer need. Who doesn’t love a recurring coffee order or new sunglasses now and again? 

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