Welcome to the first podcast of 2023!
As the holiday period has only just concluded, you might feel overwhelmed with new resolutions for your business. We’d like to discuss a new tool that will help you land your very first success this year with minimal effort.
Join our new episode on the Ecwid Ecommerce Show as hosts Jesse and Rich dive into the new advertising tool by Facebook, Advantage+ shopping campaigns. They also share some tips to make it perform above and beyond, so take notes!
How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.SubscribeI consent to receive Ecwid Newsletter. I can unsubscribe anytime.
What Are Facebook Advantage+ Shopping Campaigns?
You might remember we talked about Google’s Performance Max in one of our latest podcasts. To recap, Google Performance Max takes your product feed, multiple different headlines, and subjects. Then it mixes all that information together with your various customer lists and does your advertising for you using machine learning.
Facebook is now doing practically the same thing. It’s called Advantage+ shopping campaigns.
Learn more about Facebook Advantage+ shopping campaigns and how to set them up in Meta’s Business Help Center.
The Key to High-Performing Ads
To use Facebook Advantage+ shopping campaigns, you must have a product feed. A product feed is the actual list of your products along with product information. If you’re using Ecwid by Lightspeed, you probably have your product feeds all ready to go.