Practical Ecommerce

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Ecommerce Articles Social Selling

8 TikTok Content Ideas for Merchants

Practical Ecommerce
TikTok users include all demographics and seemingly every interest. The app has over 1 billion monthly users who spend upwards of 90 minutes daily on the app, opening it eight times, according to Business of Apps. Savvy marketers can take advantage of the opportunity with content tailored to TikTok’s features and strengths.......
Ecommerce Articles Google Shopping

Google Smart Shopping Campaigns. What is it? (PracticleEcommerce Article)

Practical Ecommerce
Google Smart Shopping Campaigns. I’ve written many articles in the last year that address Google Ads’ automation. Used carefully, automation — bidding, dynamic copy, scripts —  can free up time for strategy. In this post, I’ll focus on Smart Shopping campaigns for Google Shopping. Smart Shopping campaigns combine existing product feeds with......