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Google Smart Shopping Campaigns. What is it? (PracticleEcommerce Article)

Practical Ecommerce
Google Smart Shopping Campaigns. I’ve written many articles in the last year that address Google Ads’ automation. Used carefully, automation — bidding, dynamic copy, scripts —  can free up time for strategy. In this post, I’ll focus on Smart Shopping campaigns for Google Shopping. Smart Shopping campaigns combine existing product feeds with......
Ecommerce Articles Google Shopping

Sellbrite Article: How Does Google Shopping Work?

How Does Google Shopping Work? Sellbrite highlights the hottest new ecommerce platform. One in five shoppers starts their product search on Google. This makes Google second only to Amazon when it comes to product searches—and gives sellers a great opportunity. Google Shopping is the umbrella term covering the different tools and......