Find Winning FBA Product. Entrepreneur shows you how to accomplish the top tasks in ecommerce today. If you’re interested in starting an ecommerce business, Amazon’s Fulfillment by Amazon (FBA) business model is one of the most attractive options available, especially for those new to selling online.
The FBA model allows you to control what you sell — you find the manufacturer, coordinate the manufacturing or fulfillment and then send it to an Amazon fulfillment center. From that point on, they handle everything on the backend. You not only position your products in front of a massive audience, but Amazon handles all of the backend work — from customer service to order fulfillment, shipping and returns.
But before maximizing success with the FBA model, you need to find a winning product.
Pick a niche based on interests and passions (with massive market potential)
The best starting point is often found by looking at opportunities that align with your interests and passions. Not only will you have more insight into the different product possibilities, but building a business based around something you are interested in makes the entire journey more enjoyable.
Also, if you already have an audience relevant to the industry — whether that is on social media, a blog, or an email list — you have an audience to market to and gauge interest off in the easy stages.
It’s also highly beneficial to know the niche inside and out to properly determine whether or not the potential is there in terms of the target demographic for the products you sell on Amazon.
While you might be into rock climbing, there might not be a large enough audience to make launching a related product financially lucrative enough to warrant the effort. A product for those interested in working out, however, has unlimited potential based on the market size.