Google Shopping Ads. Shopify teaches us the best way to maximize your Goole Shopping Ad budget. Since it launched as a paid channel in 2012, Shopping ads on Google have delighted both shoppers and advertisers alike. Shopping ads are some of the most clicked ads Google has to offer. For retailers, Shopping ads account for over 60% of their paid clicks. For our clients, Shopping Ads consistently delivers some of the highest return on ad spend of any paid channel.
Shopping ads on Google have steadily evolved and improved, too. It’s now smarter, easier to set up, and delivers broader reach. In this guide we’ll provide a detailed walkthrough of how to set up your products in Shopping Ads. We’ll also explain how to take advantage of its technical advances.
Regardless of your budget or desire to actively manage campaigns, there is a path to success for you with the Shopping tab. Looking to benefit from free placements? Easy. We’ll explain in this guide how to run only free listings. Free listings alone won’t be enough to transform your business, but they’re a great start. Want to only pay Google if you actually get a sale rather than paying for each click? That’s possible too, with Shopping Actions. Or maybe you want to benefit from all that Shopping has to offer. We’ll also show you how to leverage standard shopping and smart shopping campaigns for maximum customer acquisition and growth.
Here are some important questions to consider that we’ll answer in this guide:
- How can I reach shoppers with the right message at the right time?
- How can I help Google deliver the best ad-to-query match so that Google shows the right product ad to the best shoppers?
- How can I give shoppers the best ad-to-landing-page experience possible?
- How can I properly track ad performance so I’m constantly growing and improving?
