How Does Google Shopping Work? Sellbrite highlights the hottest new ecommerce platform. One in five shoppers starts their product search on Google. This makes Google second only to Amazon when it comes to product searches—and gives sellers a great opportunity.
Google Shopping is the umbrella term covering the different tools and programs that Google provides to help online stores reach shoppers. But how does Google Shopping actually work?
This guide will demystify the ecosystem that is Google Shopping and help you navigate the various programs and opportunities Google offers your business.
What is Google Shopping?
Google Shopping refers both to Google’s comparison shopping network and to their advertising platform. Since the same term is used to refer to both, it can get a little confusing. Here’s how it works:
Google Shopping: The Comparison Shopping Engine
When we refer to Google Shopping, we’re actually talking about two interconnected platforms. One is Google’s comparison shopping engine (CSE).
Here, shoppers can search for any product and compare prices and models from various sellers. From a product listing, shoppers can click through to the merchant website. Or they can check out directly on Google if the product is eligible for Buy with Google. This feature lets shoppers complete the entire purchase process without ever leaving Google Shopping.
Essentially, this part of Google Shopping works as a product research and discovery hub, with many tools and features available to smooth the path to purchase.
Google Shopping: The Advertising Platform
The other side of Google Shopping is the search engine’s advertising pla