How to Increase Walmart Sales. Walmart has become a go-to online shopping destination. The retail giant continues to lure shoppers with a variety of product offerings–from clothing to groceries and everything in between–and win them over, with the help of their robust ratings and reviews program.
Walmart’s same-day grocery delivery service, pickup options, and Walmart+ paid subscription program have helped the retailer stand out amongst the competition, especially during COVID-19. The company’s U.S. e-commerce sales are projected to grow 44.2% to $41.01 billion in 2020, beating previous projections, according to eMarketer.
To maintain this edge, brands must optimize their product pages on Walmart.com to boost discoverability, optimize conversions, and keep shoppers coming back.
The best way to achieve this is by collecting and leveraging user-generated content (UGC), including product ratings, reviews, and visual content.
According to the 2019 Bazaarvoice Shopper Experience Index, 86% of brands and retailers said customer reviews drive online sales. And our 2020 Shopper Experience Index found the largest number of consumers said reviews are what they rely on to make product purchasing decisions faster. How to increase Walmart sales begins with understanding UGCs.
Here’s an overview of why UGC for products sold on Walmart.com matters for your brand, how to collect more review content, and how to engage with Walmart shoppers to boost loyalty.
New to selling on the Walmart marketplace? Check out our beginner’s blog post first.
Why do ratings and reviews on Walmart.com matter?
Ratings and reviews are the hallmarks of success for Walmart.com product pages. This UGC helps build trust with consumers, boosts SEO performance, and enables shoppers to make informed decisions about the products they buy. When consumers interact with UGC on best-in-class sites, retailers can see a 138% conversion lift, and a 159% increase in revenue per visitor, our index found.
At Walmart.com, there’s a direct correlation between ratings and reviews and product discoverability in search, conversion, and sales. Walmart shoppers expect every product to feature a review—many won’t even consider purchasing a product without reviews. The more reviews on product description pages, the more benefits brands, and retailers see. Just one review drives a 10% lift in orders, according to Bazaarvoice data. Eight offers SEO benefits, and 50 brings a 30% lift in orders.