How to Sell Products On TikTok. Have you ever found yourself asking, “What is TikTok?” This social media platform allows users to create short videos on just about every topic imaginable. TikTok offers short videos like fuzzy puppies running upstairs to how to fix your pool pump. They have motivational videos, poems, tips, and highlights of all your favorite sports and events.
If you can think of it, TikTok probably has a video on it. Closing in on 1 billion monthly active users, you can see why TikTok is a great place to connect with potential consumers.
We know that learning how to sell online can be intimidating; that’s why we have created this guide to get you started. At Ecwid, we want you to feel empowered and supported as you charge ahead, selling your incredible products to your people online. This blog is written to show you how to utilize the app to increase sales and help your audience using social media tools like TikTok.How to sell online tips from e-commerce experts for small business owners and aspiring entrepreneurs.subscriber consent to receive Ecwid Newsletter. I can unsubscribe anytime.
Why TikTok?
TikTok videos are less than 60 seconds long. Videos can have special effects, filters, and music or voice-overs. In 2020 TikTok outperformed significant players like YouTube, Netflix, and Tinder for top mobile apps worldwide. With almost 1 billion active monthly users, primarily between the ages of 10-29, you can be a brand or company of any size and successfully capitalize on TikTok.
People pay attention to and use their TikTok regularly, up to an hour a day scrolling through videos and products. Millions of viewers mean millions of dollars in buying power.
Build your audience and community
Using tools and data from TikTok, you can browse content that already exists and explore what other pros in your niche are focusing their attention on.
Understanding who you are speaking to can help you narrow the kind of content you need to use on your TikTok to help build a large, loyal audience. Including cool features like filters, communities, and sponsored hashtags that help in connecting to your people online.
Grow your online presence
Remember to share easily consumed content and be sure to keep the entertainment value up. Creating a relationship with your viewers is essential. While you may only have a few seconds to grab their attention as they scroll by, by creating beautiful, useful, and entertaining content, viewers are more likely to share and interact with it.
As more people watch your creations, TikTok will encourage others to view them by promoting them on their “for you page.”
Tools and analytics
The Sounds library allows creators to add parts of songs or dialogue from popular shows, movies, and even other TikToks. TikTok Pixel can help you to track your customers’ buying journey.
