If you’re trying to get your business off the ground, an Instagram business account offers some extra perks that you won’t find with a standard personal or influencer account. Features like analytics, in-app purchasing, advertising, and external links can help take your brand to the next level.
Not to mention: one in two people use Instagram to find new products, services, and companies. Instagram is one of the biggest players when it comes to promoting your brand, building a loyal following, and reaching your growth goals.
And fortunately, creating an Instagram business profile is simple. You can have your own shiny new business account in just a few minutes. Let’s take a look at some considerations for creating one, how to do it, and some tips to help you get the most out of it.
The benefits of an Instagram business account
One-to-one conversations, detailed analytics, and extra information offer plenty of reasons for starting a Business account.
These tools let you do all of the following:
Sell directly to followers
You can use Instagram’s in-app purchase function to reduce friction in the customer journey. Users can browse and purchase goods without ever leaving the app, making for a nonintrusive shopping experience and improving conversion rates.