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EcommerceByte Article: Sellers Should Optimize Walmart Listings to Boost Sales

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Optimize Walmart Listings. Take your Walmart optimization to the next level. Here’s how. A Walmart seller who optimized his listing for food-storage containers saw the product’s pageviews grow 765% and experienced a 1,302% boost in sales for the product.

The message to other Walmart Marketplace sellers: use its Listing Quality Dashboard to find out where to maximize the item’s potential and then act on those recommendations.

The advice was offered in a new post where Walmart explained how Mercier International used the tool to analyze its listing for a 5-Piece Airtight Food Storage Container pack and as a result, added descriptive elements, provided multiple attributes and images, offered Walmart TwoDay expedited shipping, and kept “great” inventory levels.

“Take your Walmart Marketplace listing optimization strategy to the next level with the Listing Quality Dashboard, a new free tool available in Seller Center that gives you specific insightful recommendations to help you drive sales and grow your business. The Dashboard lets you see where your listings stand in terms of quality and gives insights on what items need improvement (and how you can act on these recommendations).”

Walmart said it took a “universal, holistic approach” to listing quality 

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