This infographic is part of the 6Merchant series “How-2-Do Ecommerce.”
Pinterest For Ecommerce. Pinterest has recently become an intrical part of some of the internet’s best ecommerce marketers. How can you catch a seat on this train to more sales?
There are many effective ways to market an ecommerce site, and now one of the best is Pinterest. The platform has shown steady growth over the past five years, and considering that it’s built around linking to outside sites with images, it’s perfect for anyone trying to sell products directly to consumers.Good visual content is the first step to getting consumers to make a purchase. In addition to using these tips, having quality images, use customer analytics and link Pinterest to your website to take your business to the next level.
Of course, before you start pinning with reckless abandon like you may already do on your own personal account, you need to know how to use Pinterest for ecommerce.
Pinterest has over 320 million monthly users. Though their users are mainly in the US, their global reach is continually growing.
A whopping 71% of global Pinterest users are female. So Pinterest for ecommerce is a growing trend for this group. And they are responsible for 80% of household buying, and they control more than 50% of the wealth in the USA.
According to Pinterest, The Deciders control most food, drink, style, and beauty purchases in America. That means that their pins, boards, and suggestions carry real weight in the way households spend money.
The majority of Pinterest users fall between the ages of 30 and 39. That demographic is followed closely by the 18-29 age group, making up 34% of users.
And 33% American Pinterest users say they use the platform to follow brands. That means they are ready and willing to accept your messaging.