In this episode, Michael shares his inspiring journey from a 16-year-old online seller to a successful brand owner with a thriving presence on Amazon, Walmart.com, and retail stores nationwide.
In episode 333 of the AM/PM Podcast, Kevin and Michael discuss:
- 01:25 – The Registration For Helium 10 Elite Will Be Closing Soon!
- 02:10 – Michael Started Selling Online In 10th Grade
- 03:25 – How Did He Learn To Sell On Amazon?
- 05:25 – Getting To Know Michael’s Mentors
- 07:45 – Going To School In The Morning And Doing Business By Night
- 08:50 – Talking About Michael’s First Product
- 10:00 – How Did A Young Entrepreneur Finance His Business?
- 12:00 – Laundry Basket Fiasco: Challenges On His Next Product
- 14:30 – Getting Out Of A Sticky Situation & What Lessons Did He Learn
- 16:35 – Pro Tip: Use Lawyers For Trademark And Patent Investigations
- 17:45 – What Happened Next In Michael’s Amazon Journey?
- 20:30 – Expanding His Products In Different US-Based Marketplaces
- 21:00 – How Michael Find Opportunity Selling On Walmart.com And It’s Retail Stores
- 22:50 – Going From E-commerce To Retail Is A Big Change
- 25:15 – “In Retail, One Mistake Could Be Big”
- 26:15 – Why Did Michael Have Huge Success On Walmart.com?
- 31:30 – Is It A Requirement To Package Your Products Differently?
- 33:40 – The Walmart Open Call: What It Is And How Did He Get In It
- 38:30 – Discussing Marketing Strategies When You Enter Walmart Retail Stores
- 41:40 – Projected Retail Sales Versus E-commerce Sales
- 42:46 – “You Do Good In One Retailer, The Rest All Want You”
- 45:30 – Press Releases When Launching Your Products
- 51:00 – Kevin’s First Experience With Press 30 Years Ago
- 55:30 – How To Reach Out To Michael Lebhar
- 56:30 – This Week’s Golden Nugget Tip From Kevin
