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Selling on Etsy? You May be Asking Yourself These Questions (Helium10 Article)

Selling on Etsy? Owning and running your own business involves several factors: sales, inventory, profits, marketing, networking… the list of numerical benchmarks and grey-hair inducing policy changes goes on. However, there is one element of entrepreneurship that you can’t fit into a spreadsheet: identity. It’s an easy thing to lose sight of in the gale-force winds of e-commerce.

Enter Etsy.

Etsy is an online marketplace built around handmade products, craft supplies, and vintage items. Both buyers and sellers on the Etsy platform share a passion for the authentic and the unique. 

Those of you finding success through Amazon handmade, this will be especially relevant for you. Check out our recent write up on Amazon handmade here.

What are The Most Popular Categories on Etsy?

The top categories on Etsy are as follows (in order of popularity):

  1. Home & Living
  2. Art & Collectables
  3. Jewelry
  4. Clothing
  5. Accessories
  6. Bath & Beauty
  7. Toys & Games
  8. Bags & Purses
  9. Weddings
  10. Books, Movies, & Music
  11. Pet Supplies
  12. Electronics & Accessories
  13. Shoes
  14. Vintage

An important note about selling on Etsy. Etsy is home to some of the most unique and fascinating products before these product trends reach Amazon. That’s why for our Project X Amazon case study, we specifically used Etsy as a brainstorming grounds of sorts to get a quick finger on the pulse of what is selling (beyond the oversaturated sea of Amazon goodies).

Etsy, by the Numbers

Before opening the doors of your business to an entirely new e-commerce platform, let’s look at the data

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