TikTok users include all demographics and seemingly every interest. The app has over 1 billion monthly users who spend upwards of 90 minutes daily on the app, opening it eight times, according to Business of Apps.
Savvy marketers can take advantage of the opportunity with content tailored to TikTok’s features and strengths. Engaging viewers in the first few seconds of a video is crucial to success, as is experimenting with formats that appeal to your audience.
Here are eight tactics to try.
TikTok Ideas for Merchants
Show, don’t sell. Create tutorials, recipes, and tips that showcase your products in real life. The CEO of Oath, a health food merchant, demonstrated a recipe with feta cheese.
Partner with creators. Sixty-five percent of TikTok users say they rely on reviews and creator recommendations to make purchase decisions, per TikTok. Retailers can use TikTok’s Talent Manager Portal to connect and negotiate with those creators.
Tap into niche communities. TikTok users create communities around topics; two of the most popular are #BookTok and #CleanTok. Find a community that fits your product range and create content for that niche. Here’s a #CleanTok example.