When Sarah Paiji Yoo became a mother, she did some research on what kind of water would be safe to mix with baby formula to make bottles for her new baby. The answer? Pretty much none of it. Tap water and bottled water is all filled with microplastics from the trash that ends up in landfills and the ocean.
So in trying to cut out single-use plastic in her own life, Sarah came up with the idea for Blueland — a company that makes household products in tablet form. Think hand soap, dishwashing liquid, laundry detergent, toilet cleaner, and now even personal care products like body wash. The tablets don’t require plastic to ship or store. Consumers simply drop the tablet in a reusable container and add the water themselves.Click here to start selling online now with Shopify
Blueland competes with brands that are bigger and have been around for decades. Although it was tough to go up against established consumer packaged goods companies, Sarah found plenty of advantages to starting an eco-friendly business from scratch. Here’s some of the takeaways from her conversation on Shopify Masters:
What Blueland Can Do That CPG’s Can’t
