Amazon Sellers Ecommerce Podcasts

“You Can’t Trust Amazon Data!”

#416 – “You Can’t Trust Amazon Data!”

Today, Bradley shares one of his recent case studies to look into the state of search volume nowadays and what’s going on with these Amazon data points (Brand Analytics, Product Opportunity Explored, and Search Query Performace).

We also explain the discrepancies in the data between Amazon, Helium 10, and other tools. It is crucial that Amazon sellers understand search volume data and how to use it properly to prioritize their keywords and eventually “crush it” in their businesses. This episode has tons of value because you’ll learn how Bradley found out how search volume is being gathered and shown and what Amazon data point is the most valuable in the present time.

In this episode, Bradley also talks about why Brand Analytics is no longer his favorite Amazon data tool

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